FSGZ Residence, Kuwait
Previous slide Next slide FSGZ Residence A Dialogue Between Light, Landscape, and Architecture Nestled within a lush landscape, this private residence in Kuwait is designed as an organic extension of its natural surroundings. With a deep and wide site, the architectural approach embraces openness, light, and the seamless integration of built space with nature. At […]
Assima Tenant Information Manual
Previous slide Next slide Assima Tenant Information Manual The goal was to create a visually engaging and easy-to-navigate manual that reflects Assima’s brand identity through a clean layout, consistent branding, and interactive features. The manual includes visual aids, clear typography, and a well-structured content layout to ensure tenants can quickly find the information they […]
A. R. Al-Sane Group Website
A. R. Al-Sane Group Website Abdul Razzaq Abdul Hameed Al Sane & Sons Group WLL. is a holding company with diversified portfolio inclusive of real estate, education, hospitality, mineral water, travel, and catering services. The structure of the website emanates from family legacy and branches into the multiple sectors under the group’s umbrella. Al […]
Nasco Rebranding
Nasco Rebranding The re-branding for Nasco Trading Company is based on the arrow which represents the distribution activities, combined with the letter “N” for the name. The red and dark brown colors represent respectively the F&B and Coffee products Nasco distributes. The corporate stationery, communication elements, and company profile were created to highlight the […]
Voyage Book Design
Voyage Book Design Voyage is a compilation of the art productions and urban installations of Nadim Karam and Atelier Hapsitus. It spans a period of fourteen years, from 1986 until 2000, covering his works ‘from Prague bridges to Japanese temple gardens, public spaces in Beirut to a simultaneous Dublin/London installation’. His work ‘blurs the […]
Pearl Marzouq Tenant Info Manual
Pearl Marzouq Tenant Info Manual Pearl Marzouq’s Tenant Information Manual serves as a guideline to new residential and commercial tenants. It has been prepared in recognition of the important role the store designs play in the success of the Pearl Marzouq Complex; the interior fitout is a seamless extension of the layered ground floor, […]
KAMCO Calendar 2011
KAMCO Calendar 2011 We created a series of drawings shedding a unique perspective on Kuwait and life in the region.
Sabah Al Ahmad Sea City Company Profile
Sabah Al Ahmad Sea City Company Profile The brochure is a wealth of information and visuals about the Sea City project. The publication gives investors, prospective buyers and tenants a clear picture regarding the aspirations, logistics and other important aspects. The website gives clean and very professional feeling plus enrich with valuable data about […]
Al Zayani Company Profile
Al Zayani Company Profile The corporate profile of Zayani, the leading luxury vehicles retailer in Kuwait reflects its values and brand image.
Samovar Website
Samovar Website With parallax functionality, the website offers a continuous landscape of colors and textures to display the wide array of modern and traditional collections that Samovar curates. The website’s responsive design renders it user-friendly however witnessed.
UFM Website
UFM Website The website’s simplicity and clarity are integral to the nature of the business provided. The website’s elegance and corporate look are inherent to the regional coverage of the business and the clients’ profiles. The website’s responsive design and friendly CMS renders it adaptable friendly to maximize communication between UFM and its clients […]
Salhia Complex Website
Salhia Complex Website The elegance of the luxurious Salhia Complex and its prestigious stores are perfectly captured by the black and gold color palette synonymous with the complex’s guilded interiors. The website showcases the store directory alphabetically, by category, brand, or floor level. The user-friendly Content Management System (CMS) ensures that store data and […]
Arraya Centre Website
Arraya Centre Website The website’s monochromatic elements, akin to the luxurious brand guidelines, sets a neutral background to the colorful ads centered on the webpage. Catering for the tenants and the management of Arraya Centre, the website is more than an informative directory to the world of Arraya which hosts a shopping […]
DAI ’12 Collaterals Design
DAI Season 17 PAD10 designed the collaterals for Dar al-Athar al-Islamiyyah’s (DAI) Cultural Season 17. DAI is one of the most renowned cultural institutions in Kuwait and promotes arts, culture, music and performance art in the country. The collaterals include a newsletter, brochures and a bookmark, all of which incorporate the theme of the […]
Tanmiya Rebranding
Tanmiya Rebranding The logo for Tanmiya, meaning growth, stylizes the graphic chart of growth, with subtle color variations, in combination with Arabic typography of the word.
Al Khaleejia Branding
Al Khaleejia Branding The Khaleejia Tower logo is a simple mark combining the initial letters of the tower in Arabic and English.
Crystal Tower Branding
Crystal Tower Branding The logo is an interplay of architecture and meaning. The hues of the facade reflections under the Kuwaiti sky inspire the color palette.
Dhaman Website
Dhaman Website Responsive design, dynamic data tables with query support and svg maps are some of the features of Dhaman’s new website. Transparency, clarity, and user-friendly were essential during planning, designing, and developing the website, to reflect the essence of the Company’s message.
Salhia Website
Salhia Website Fully renovated and re-designed website, equipped with modern web techniques such as responsive design which will adapt screen sizes according to devices, Dynamic SVG charts, and html5 video. The current site modernizes the features of the website, while maintaining Salhia’s legacy.
Aqarat Branding
Aqarat Branding A rebranding of Kuwait Real Estate Company (Aqarat) required establishing a Corporate Identity Manual including brand documents and collaterals, to mention few: logo guidelines, stationery, ID cards, notebooks, bags, and digital & print communication materials. This helped Aqarat brand establish a consistent standard, setting the rules of positioning, sizes, and color uses […]
BIG Contracting Branding
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Al-Kout Rebranding
Al-Kout Rebranding Al Kout Industrial Projects is a mother company of 3 subsidiaries with established branding and fully operational companies. PAD10 was approached to modernize the logos and establish a common visual language that reflects this tie. By using a common graphical language among them and an abstracted iconography across old and new, all […]
C Club Branding
C Club Branding C-Club is a high end resort, owned by Argana Resorts & Hotels. With an already developed logo, C-Club required from PAD10 to develop a Corporate Identity Manual, including various brand documents and collaterals like stationery, ID cards, complementary & greeting cards, website structure, and other digital and print communication materials. By […]
Pearl Marzouq Branding
Pearl Marzouq Branding Overlooking the cerulean gaze of the Arabian Gulf, Pearl Marzouq is a modern architectural beacon. Located on the tip of a peninsula, the plot is concealed from the main Gulf Road running all along the coast. The wonderful ambiance and iconicity of the mixed-use complex is recreated in the brochure. Following […]
PAD to The Power 10
PAD to The Power 10 PAD to the power 10 examines four projects of different scales: 1:1, 1:100, 1:1000, and 100×100. While specific factors, criteria, and glossary emerge at specific scales, others recede and are rendered consequential when doing the switch.
UNHCR | Kuwait Responds
UNHCR | Kuwait Responds UNHCR marks Kuwait’s generous donations to the Syrian refugees through this book which sheds light on the historical relations between Kuwait and the UN, the challenges posed on Syrian refugees, and the role Kuwait took on to qualify as an International Humanitarian Center, with the guidance of HH the Emir […]
JACC Newsletter
JACC Newsletter Al Roznama is a fresh and colorful monthly publication with a hip approach issued by the Sheikh Jaber Al-Ahmad Cultural Center covering the activities and events of the center beside other various cultural and artistic materials.
Assima Website
Assima Website Being a market leader in real estate development, Salhia Real Estate Company showcases the scale of its new project in the heart of Kuwait city. The website is the first interactive platform between Salhia and its prospective tenants. An introductory video shows the scale and location of the project, using HTML5. From […]
The Scientific Center Tenant Info Manual
The Scientific Center Tenant Info Manual The Scientific Center, Kuwait (TSCK) Tenants Information Manual serves as a guideline to tenants. Its purpose is to guide them through the fit-out process of their shops/kiosks, including design approvals and construction process, outlining their responsibilities and overall design objectives. The design of the manual is inspired from […]
KOC Rebranding
KOC Rebranding PAD10 finished the rebranding of Kuwait Oil Company (KOC), from logo refocusing to setting consistency among all internal and external communication elements. The project included mainly the following: CI manual, company profile, CSR brochure, social media, SRM booklet, exhibition booth, and website design. Additionally, this included color coding and subbranding of the […]
Design Review 08
Design Review 08 Design Review 08 is a document that runs two topics in parallel: a survey of design works of PAD10 for 2008 and the special effects in the world of printing (metallic foil stamping, die-cutting, perforating, embossing, debossing, etc). Link
Design Review 09
Design Review 09 Design Review 09 is a document that runs two topics in parallel: a survey of design works of PAD10 for 2009 and the color ‘yellow’, with its cultural references. Link
The KultureFiles Volumes
The KultureFiles Volumes The concept of culture in Kuwait is transient. To an outsider, the exotic appeal of an Arabian adventure may seem enticing, but the ground reality is an entirely different story. Of course, Kuwait is home to many talented artists, writers, poets, performers and museums, art galleries and screenings. But there is […]
Design Review ’10 – ’16
Design Review ’10 – ’16 What has the cultural scene of the past six years looked like? How did its key players visually approach and reach out for such an avid audience? Design enables communities, groups, organizations and businesses to address their demographic. As we continue to grapple with the shape of our own […]
Assima Branding
Assima Branding Assima is a new mega-scale mixed-use project in the heart of Kuwait City. To communicate the project to prospective investors, tenants, and the public at large, PAD10 created a profile that helps the client communicate the different phases and parts of the project, as well as the complexity of the architecture.
Ahmadiah Company Profile
Ahmadiah Company Profile With the legacy of Ahmadiah’s contribution to Kuwait’s urban silhouette, spanning more than 7 decades, the design seeks an encyclopedic approach documenting all its works with a minimalist, yet informative, design approach.
Agility Company Profile
Agility Company Profile A multinational logistics provider documents the breadth of its journey and portfolio over five continents, ending with a focus on its social contribution to the State of Kuwait. The design is a mix between the dynamism and colors of Agility’s logo and the planar dismantling of a container. The goemetric patterns, […]
The Odd Side of Broadway
The Odd Side of Broadway ‘Odd Side of Broadway’ is a photographic documentation of the west side of Broadway, from Battery Park through the Bronx. It took one-hundred 200ASA 35mm rolls, on 7 trips from 7am to 12:00 noon, in the fall of 2000-2001, to transform the 12 miles of street into a 500 […]
The Day After 9/11, NYC
The Day After 9/11, NYC Manhattan, The Day After 911 A photographic documentation along 14th street (extending from FDR east to 11th avenue west). On September 12 2001, one day after 2 planes crashed in the WTC, Mr. Giuliani, New York mayor then, ordered closing traffic below 14th street. Also pedestrians were not allowed […]
Chairs on Stairs
Chairs on Stairs Along the ridge separating the coastal line neighborhoods from the overlooking ones, a series of stairs tie in between. My office, PAD7, located in Mar Mkhayel, is a 7 minutes stroll up to my apartment, in Rmeil. I encounter two stairs on the way up and down but, more importantly, I […]
Pearl Marzouq Wayfinding
Pearl Marzouq Wayfinding The wayfinding in Pearl Marzouq complements the architectural language and materiality. The ’tilde’, a geometric abstraction of the undulating expanded aluminum facade, bridges between the bilingual programs with wireframe directional icons to the side.
NM Drawings ’97-’23
Click Here NM Drawings ’97-’23 A select compilation of drawings, by Naji Moujaes, spanning from 1997 to 2023. Link